About Us

About mashngravy - The Cool Kids Clothing Boutique

Being pregnant with my first child in 2004 and having a full time job led me to use the internet as a tool to provide me with information and reassurance about the imminent birth and as I was browsing, I could not help being seduced by the variety of beautiful things available to purchase from around the world for my little man which were not standard fayre on the High Street. It seemed that the chain stores were telling me that I could either dress my precious little guy as a tiny soldier in camos and hoodies or as an old man in miniature form in checked shirts, tank tops and slacks.

The first of my friends to start a family I had no previous need to pay any attention to children’s clothes and I soon discovered to my dismay that it was not only the lack of style options which was seriously disappointing, but also the selection of colours on offer was also incredibly poor – beige, kakhi, navy and more beige for boys and pink in every insufferable shade for girls. Every mother believes that her child is unique and special and deserving of the best, none more so than me which is why I was determined not to be constrained by what was on offer from the unimaginative High Street stores nor did I want to resort to expensive designer labels in order to express my child’s individuality.

I took great delight in staying at home and making my purchases in comfort and having them delivered to my door and after the birth as time is so very limited, found the practice of internet shopping a stress free alternative to bundling up baby and disturbing his sleeping/eating routine and heading for the shops.

Subsequently, after the birth of my second son I found the reality of retail therapy in the nearest shopping mall needed therapy on our return as all senses were required to operate on overdrive, including those eyes in the back of my head! Apart from which, I usually failed to find the clothes for my boys that I knew I could find on a few select web sites.

Being a new mum brings your awareness to issues on a more global scale too. Having a gorgeous little dude made me stop to think about his future and that of others in less fortunate circumstances. With the availability of impossibly inexpensive clothing for sale in supermarkets and discount chain stores I felt the need to question where these garments were coming from and who was manufacturing them.

With this in mind we have tried to select brands who act responsibly in their manufacturing process, both in the use of green technologies and in the making up of the garments.

This is why, dear shopper, I have taken all of the international brands which I love for my own children and put them in one place for your comfort and convenience. Take heart that they have been thoroughly playground tested by both Captain Chaos and Major Disaster.

Cool Kids Clothes

Some of our brands may be familiar to you and others may be entirely new. We have scoured the UK, Europe, Australia and beyond for the most achingly hip collections because we believe that cool is universal. Above all we value the opportunity to dress our children in comfortable and impossibly cool kids clothing. We hope that you enjoy looking around our store. Final Reductions available on the remainder of last seasons stock - see our Sales Section for some great discounted garments!

Contact Us

+44 (0)7833 465 080
info@mashngravy.com

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