Imps&Elfs originated in 1997 as ‘a modest children’s label without frills and fancies, which concentrates on the shape of the child. Fons Cohen is the owner and founder and Jaqueline Streng is the designer. Based in South Amsterdam their Baby (Sleep) and Toddler (Walk) collections have transcended borders and are sold widely all over the world.

Here at Mash n Gravy, we are delighted to showcase the ‘Talk’ collection ( 3 years to 7 years in our store) which concentrates on a capsule collection of every day items of exceptional quality and superior fit.

Jaqueline Streng considers children to be ‘the most precious gift on earth‘ and this is evident in her choice of delightfully soft, light as a feather fabrics for this seasons tops and tees.

Imps&Elfs works with MADE-BY, a subsiduary of the Dutch Solidaridad fair trade organization, to clean up the production process.

MADE-By is an umbrella label used by about twenty fashion brands to show consumers that their clothes are produced in a sustainable manner. Brands affiliated to MADE-BY use biological cotton and work together with sewing factories which have a social code of conduct, thereby focusing on environmental and working conditions throughout the entire production chain.

We feel that Imps& Elfs Talk Collection fits the Mash n Gravy profile as it has style, a sense of humour, subtle colour schemes punctuated by unexpected shots of colour, not to mention it’s green credentials. We have been so blown away by this first delivery that we’ve had to vocalise our excitement in the form of this post before we’ve had the garments photographed. Keep your eyes peeled, as the collection will be available to purchase soon. In the mean time, please enjoy these styling shots – a taste of what will soon be on offer.