Imps&Elfs originated in 1997 as ‘a modest children’s label without frills and fancies, which concentrates on the shape of the child. Fons Cohen is the owner and founder and Jaqueline Streng is the designer. Based in South Amsterdam their Baby (Sleep) and Toddler (Walk) collections have transcended borders and are sold widely all over the world.

Here at Mash n Gravy, we are delighted to showcase the ‘Talk’ collection (3 years to 8 years in our store) which concentrates on a capsule collection of every day items of exceptional quality and superior fit.

Jaqueline Streng considers children to be ‘the most precious gift on earth‘ and this is evident in her choice of delightfully soft, light as a feather fabrics for this seasons tops and tees.

Imps&Elfs works with MADE-BY, a subsiduary of the Dutch Solidaridad fair trade organization, to clean up the production process.

MADE-By is an umbrella label used by about twenty fashion brands to show consumers that their clothes are produced in a sustainable manner. Brands affiliated to MADE-BY use biological cotton and work together with sewing factories which have a social code of conduct, thereby focusing on environmental and working conditions throughout the entire production chain.

New Promotion

We feel that Imps&Elfs Talk Collection fits the Mash n Gravy profile as it has style, a sense of humour, subtle colour schemes punctuated by unexpected shots of colour, not to mention it’s green credentials. So excited are we at the inclusion of the brand in our store that we’d like to offer a short lived discount code for 2 days only for our valued customers to see indeed why we are so blown away.

Please enter IMPS20 at the checkout when shopping to enjoy 20% off all products within our Imps&Elfs collection until 26th August.